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Consumers are Trying to Eat Healthier, but Still Want Their Treats!
Saturday, October 3, 2020

From donuts to danish, consumers still like to satisfy their sweet tooth.

healthy eating  Despite all the hype about healthier eating, people still want their sweet treats. And they are more popular than ever. Consider the sweets trends over the past few years: the cupcake craze, cake pops’ popularity, the small but mighty almond macaron, and “Insomnia Cookies.” These round-the-clock snacks came about in 2003 at the University of Pennsylvania with an undergraduate at delivering warm, fresh, cookies as a late-night snack to college students. They’ve now grown to a delivery and retail business in more than 25 states with more than 100 store locations. You can purchase cookies as a 9 a.m. morning treat or a 3 a.m. late-night snack. 

It’s safe to say the desire for good sweets will never disappear. Food Business News says, “Americans continue to love everything from snack cakes and muffins to donuts and other baked treats. Eating healthy is important to a growing number of consumers, but so is treating yourself to indulgences, albeit in moderation.”

In fact, the market for sweets is growing. According to Snack & Bakery’s State of the Industry Report for 2017, “Every primary retail segment of sweet goods saw growth over the past year.”

  • Overall sales in the pastry/donuts category jumped 4.2% to $5.0 billion

  • Within the category, pastry/danish/coffee cakes sales grew 3.44% to $2.0 billion

  • Donut sales increased 2.89% to reach about $2.0 billion

  • Muffin sales grew 8.45% to $977.7 million

Some consumers today don’t want to gorge so much as they want to graze, and so mini versions of cookies, cupcakes, donuts and other sweets are popular. And while ‘guilt-free’ options are appreciated by consumers, focusing solely on healthy can mean missed sales and customer satisfaction opportunities for those who still want the comfort of a traditional favorite.

Bakers Pride has been making fresh bakery goods since 1991, and our commitment to high-quality products and extraordinary customer service means we’re always looking for new ways to satisfy just about any taste bud. Contact us today and let us help you provide a perfect blend of dazzling treats for your employees, customers, or guests. 



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What People Are Saying

We are very pleased with the service we receive from Bakers Pride.  We have daily, early morning delivery and the product is always on time, packaged to our needs and sells out almost every day!
I have been ordering from Bakers Pride for years and have never had any kind of problem.  Pastries are always ready at the door before I even come in. 
Your donuts look fresh and delicious.
Our congregation loves your donuts and bagels. We appreciate your timeliness and the convenience of your delivery. Blessings!
We utilize your product for our heavy catering demands and it has gone very well.  We also like to take advantage of your seasonal specialties to give our guests that little extra something.
I have worked with Bakers Pride for over 10 years and have always been happy with your products and customer service.
I like the huge variety you have to choose from. 
I have always been impressed with the quality of the food and timeliness of your deliveries.

Wholesale Baked Goods for St. Louis & Illinois
Bakers Pride is not a nut-free facility and many
products contain allergens. Please consult nutrition
labels on our website and contact our office with
any additional questions.

 Contact Info
Ph: (314) 524-6314

325 Paul Avenue
St. Louis MO 63135

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Bakers Pride
325 Paul Ave.
STE 65
St. Louis, MO 63135

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